It is estimated that one in six products bought and sold online is counterfeit. Low operating costs, uninhibited access to a global customer base and high levels of anonymity make online channels perfect for fake goods. It’s important, therefore, that effective online anti-counterfeiting strategies are put in place to preserve customer confidence and brand equity – and to safeguard revenues.
Market-leading monitoring technology combined with specialized anti-counterfeit analysis and enforcement enables NetNames to rapidly detect and enforce against infringements across all online channels. Our anti-counterfeit enforcement services are the most comprehensive in the brand protection market, and help thousands of brands to prosper on the Internet.
In July, luxury brands won a significant victory in their battle with the billion-dollar online counterfeit industry. The Court of Appeal in London ruled that Richemont, owner of Cartier and many other prestigious labels, could ask internet service providers to block access to websites selling counterfeit goods.
It’s not been the easiest of times recently for luxury fashion labels as the cost of counterfeiting to their brands continues to grow. In the NetNames report Counting the cost of counterfeiting, published in 2015, we reported that the sale of counterfeit goods online alone increased 15.6% year on year, whilst counterfeiting and piracy are estimated to cost G20 governments and consumers more than $125 billion each year – and have destroyed 2.5 million jobs worldwide.
This report draws data from a wide range of reliable sources to provide an estimate of the shape and size of the piracy universe. It is based upon an in-depth study of a range of ecosystems commonly used for the distribution of infringing content.
The world has changed. Today, the average person spends 169 hours online every month, devoting more time to surfing the web than watching television, and browsing Facebook for longer than they read a daily newspaper.
National Wine Day today (May 25) is the perfect excuse for consumers to enjoy their favorite tipple and try out some new wines; however it is also a chance for producers and retailers to raise awareness of the darker side of the alcohol industry - counterfeit products.