NetNames has been pioneering the specialist field of Online Brand Protection since 1999. We offer end-to-end bespoke solutions to give brands the advantage by keeping them one step ahead online.
Regardless of the threats that exist online, we have a comprehensive and effective solution.
The Internet economy of the G20 will be worth approximately £2.7 trillion in 2016. However, sales of counterfeit goods accounts for up to 7% of total world trade - $600 billion annually.
Online channels today offer businesses an unprecedented opportunity to grow revenues and optimize business models. However, the sheer size, diversity and unregulated nature of the Internet open up brands to a range of serious and continuously evolving threats to their reputation.
One in six products sold online identified as counterfeit
It’s not been the easiest of times recently for luxury fashion labels as the cost of counterfeiting to their brands continues to grow. In the NetNames report Counting the cost of counterfeiting, published in 2015, we reported that the sale of counterfeit goods online alone increased 15.6% year on year, whilst counterfeiting and piracy are estimated to cost G20 governments and consumers more than $125 billion each year – and have destroyed 2.5 million jobs worldwide.
In July, luxury brands won a significant victory in their battle with the billion-dollar online counterfeit industry. The Court of Appeal in London ruled that Richemont, owner of Cartier and many other prestigious labels, could ask internet service providers to block access to websites selling counterfeit goods.
This report draws data from a wide range of reliable sources to provide an estimate of the shape and size of the piracy universe. It is based upon an in-depth study of a range of ecosystems commonly used for the distribution of infringing content.
The world has changed. Today, the average person spends 169 hours online every month, devoting more time to surfing the web than watching television, and browsing Facebook for longer than they read a daily newspaper.
National Wine Day today (May 25) is the perfect excuse for consumers to enjoy their favorite tipple and try out some new wines; however it is also a chance for producers and retailers to raise awareness of the darker side of the alcohol industry - counterfeit products.