Low operating costs, uninhibited access to a global customer base and high levels of anonymity make online channels the perfect ‘shop window’ for the sale of counterfeit goods. This doesn’t just include fake luxury items, but also fashion accessories, toys, cosmetics, pharmaceuticals and even car parts.
Effective online anti-counterfeiting technology and strategies must be put in place to preserve customer confidence and brand equity – and to safeguard sales and revenues.
It is estimated that one in six products bought and sold online is counterfeit.
Counterfeit trade is worth $1.3 trillion each year, according to BASCAP (Business Action to Stop Counterfeiting and Piracy).
Our evidential purchasing services include market-leading monitoring technology, specialized anti-counterfeit analysis and enforcement teams that enable us to rapidly detect and enforce against infringements across all online channels.
We purchase goods from suspected counterfeit online platforms so we can gather evidence for any planned litigation against individuals or companies, and for brand owners to make a firm connection between the online and physical worlds. Our multilingual experts identify targets that are of special interest to our clients and recommend them for evidential purchase actions based on agreed criteria.
Our anti-counterfeit enforcement capability is the most comprehensive and competitive in the brand protection market.
In July, luxury brands won a significant victory in their battle with the billion-dollar online counterfeit industry. The Court of Appeal in London ruled that Richemont, owner of Cartier and many other prestigious labels, could ask internet service providers to block access to websites selling counterfeit goods.
It’s not been the easiest of times recently for luxury fashion labels as the cost of counterfeiting to their brands continues to grow. In the NetNames report Counting the cost of counterfeiting, published in 2015, we reported that the sale of counterfeit goods online alone increased 15.6% year on year, whilst counterfeiting and piracy are estimated to cost G20 governments and consumers more than $125 billion each year – and have destroyed 2.5 million jobs worldwide.
This report draws data from a wide range of reliable sources to provide an estimate of the shape and size of the piracy universe. It is based upon an in-depth study of a range of ecosystems commonly used for the distribution of infringing content.
The world has changed. Today, the average person spends 169 hours online every month, devoting more time to surfing the web than watching television, and browsing Facebook for longer than they read a daily newspaper.
National Wine Day today (May 25) is the perfect excuse for consumers to enjoy their favorite tipple and try out some new wines; however it is also a chance for producers and retailers to raise awareness of the darker side of the alcohol industry - counterfeit products.