When a customer has a negative experience on an unauthorized app falsely purporting to represent your company, the impact is felt on both sales and your brand’s reputation.
Mobile apps are the latest online platform allowing organizations to interact with their customers. With mobile devices now outselling desktops and laptops, cyber-criminals are increasingly using apps to commit fraud. In fact, many different types of crime are committed using apps, including trademark infringements, counterfeiting, malware and phishing attacks.
The 100 billionth app was downloaded from Apple’s App store in June 2015, seven years after the store launched, with over 25 billion downloads in the previous 12 months. That’s over ten apps for every person on the planet.
Comscore reported in May 2014 that, for the first time, mobile apps accounted for more than half of all digital media time.
Some estimates put the number of users of the top four app marketplaces at over two billion.