Mobile App Protection & Store Monitoring

Marketing-leading mobile app protection and monitoring solutions to take control of your brand on mobile marketplaces

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When a customer has a negative experience on an unauthorized app falsely purporting to represent your company, the impact is felt on both sales and your brand’s reputation.

Mobile apps are the latest online platform allowing organizations to interact with their customers. With mobile devices now outselling desktops and laptops, cyber-criminals are increasingly using apps to commit fraud. In fact, many different types of crime are committed using apps, including trademark infringements, counterfeiting, malware and phishing attacks.

The 100 billionth app was downloaded from Apple’s App store in June 2015, seven years after the store launched, with over 25 billion downloads in the previous 12 months. That’s over ten apps for every person on the planet.

Comscore reported in May 2014 that, for the first time, mobile apps accounted for more than half of all digital media time.

Some estimates put the number of users of the top four app marketplaces at over two billion.

Trademark fraud: fake apps use your valuable trademarks to trick consumers and divert Internet traffic.

Rogue apps: malware disguised as a mobile app uses the popularity of your brand to attract consumers. This affects your brand integrity and creates a negative user experience.

Phishing: fake apps redirect your customers to illegitimate websites with the sole purpose of stealing personal and financial information.

Brand infringements: identical or similar apps, corporate images or logos dilute the value of your brand online.

Social media: the increased use of social media and growth of social platforms promotes links to fake, rogue or infringing apps endangering your mobile customers and brand.

Our mobile apps monitoring solution enables you to identify and remove counterfeit, copycat and IP-infringing mobile apps that appear in the popular mobile app stores. We engage with these marketplaces to establish ongoing working relationships, remove infringing apps and, above all, keep our customers one step ahead in this ever-evolving market.

Using our proven expertise and proprietary technology, we offer the most powerful brand protection and enforcement solution available. This empowers organizations to proactively identify and mitigate the threats to their brand in mobile app stores.

Using criteria agreed with you, we monitor for trademark and intellectual property infringements, and identify apps being used to proliferate counterfeit or fraudulent goods. We then engage with mobile app platforms, in local languages, on a global basis to enforce against these infringements.


Request a free brand audit


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