Online marketplace sites allow consumers and manufacturers to buy and sell any type of product on a global basis. Sellers based in China can connect with US buyers, while Mexican manufacturers can market their products to EU consumers with very little regulation and few restrictions, creating markets where buyers and sellers set the optimal price.
Unfortunately, cyber-criminals have recognized the same opportunity and are taking advantage of the easy advertising and low-cost distribution that these marketplaces provide. They’re using marketplace sites to steal your customers and revenue, distribute counterfeit goods and damage your brand’s reputation.
An online marketplace monitoring solution is vital for managing the exposure of your brand in the ever-expanding global online marketplace. It will detect and enforce against unauthorized listings that use your brand(s) and trademark(s) to sell counterfeit and pirated products to your customers.